For businesses to succeed today, one thing they need is an ability to identify how they are different from their competitors in their region.

Do you know what your competitors do?  Can you do it better?

Have you researched your competitors marketing, websites and clientele to identify what their core business is and what they do?  This can be a powerful tool as it assists you to understand what clients they are targeting. Do you want the same clients, or do you want clients who appreciate what you can bring to the table?

Have you asked your clients what they want?

Discussions with your long-term clients about what they appreciate about your service and why they have remained with you can help you to improve your services to them.

How can you make your business stand out? 

Below are some questions for you to ask yourself and some suggestions that could improve your businesses success.

  • What do you do better than anyone else?  Is it by providing a superior service? Become an expert in this area so your clients and future clients will acknowledge that you are the one to see in this area.
  • With many businesses loosing that personal touch of communicating with their customers since the introduction of email.  Can you be different in your business by calling them, visiting them onsite to identify potential problem and manage these before they become an issue?  Are you able to be quick at responding to their questions so clientele become to rely on you?
  • What initiatives can you bring to your business to make it operate more efficiently? Are there software options that can assist you with reducing your bookkeeping time so you can spend more time finding more work or attending to your client needs?  Is there a better booking platform than what you currently use, additional training for staff so they are confident to manage client’s expectations and needs in a shorter timeframe?
  • Do you have the right staff doing the right jobs?  Are they passionate about your business succeeding?  Finding the right staff to be the face of your business is critical as this can make and break a business.  The age old saying out there, if a client has a good experience with your business, they will tell 3-5 people, should they have a bad experience they will tell 27-30 people. Let’s make them have a positive experience that they will want to refer others to your business.
  • Create service packages that attract new and current clients. Perhaps have different deals per month to target new clients or new areas which gets them to call your business. Build a database of contacts that you can send monthly marketing to, to ensure that your business is kept in the forefront of their mind when they are next looking to engage someone in your industry.
  • Do you have a referral network which can send work your way?  Who would these be for your business?  How can you start to build this network for you?  What incentives do you supply your current client base with should they refer you work?

If you would like assistance with identifying ways to set you apart from your competitors, please contact our friendly accounting team on 07 5413 9300 or email enquiries@pjtaccountants.com.au