Can Google be a Substitute Advisor in your Business?

What all successful business owners have in common is they seek and appreciate the value of good advice.  Many new business owners struggle with this concept – why pay for it when I can just ask Google?   But what they may not understand is Google is only as good as the questions you ask it.

This is where a professional Business Advisor is truly unique.  A good advisor understands your complex needs, your family, your business and competitive intricacies of the industry in which you operate, and most importantly the 3 key things you need to do to make the biggest impact in your business to help you achieve your goals – no matter what they are.

This knowledge is bespoke, often very personal, and absolutely critical to guiding businesses and business owners in the right direction. These facts are not something you can get from Google.

If you’re a new business owner and Googling information on how to run your business, how to improve its value, how to run a due diligence, how to improve your cashflow or productivity – you may get basic facts, but they may not be appropriate to your circumstances and you may waste valuable time trying to find the best answers that are second nature to your Advisor.

With so much information at your fingertips and in your inbox these days, it’s hard to separate the wheat from the chaff, and know which gold nuggets of information will have the right impact on your business performance, and your growth as a business owner.  An advisor can do this for you and so much more.

Remember, Google is limited:

  1. The answer is only as good as the question.
    1. Google will do its best to answer the question it is asked. But:
      1. Is it the right question?
      2. Is the Question complete?
  • What should the follow-up question be?
  1. Our role as advisors is to know:
    1. What questions need to be asked
    2. What order to ask these questions: and critically
  • What questions are the most important

Just as important is motivation. An advisor’s understanding of client motives for decision making are very important, as these can drive them to provide the right advice for your particular situation.

A good advisor will question you, and help guide you towards achieving the goals which are truly important to you, in the shortest time.

Is it time to have a catch up with your trusted advisor?   Give PJT a call now to talk about your next steps on 07 5413 9300.